PR + COMMUNICATIONS
Lauren has 16+ years of public relations expertise, creating and implementing communications strategies to achieve goals for corporations, nonprofit organizations, trade associations, foundations, campaigns and events.
She defines brands and drives awareness, engagement and stakeholder support through traditional media relations (TV, print, online, radio, podcast), positioning, marketing communications and social media relations. Much of her work focuses on environment and sustainability, nonprofit and business communications.
CURRENT WORK: Lauren conducts media relations for the American Apparel & Footwear Association (AAFA). She's also Campaign Director for Caplan Communications, conducting media outreach for American Rivers to highlight endangered rivers and promote clean water for healthy communities; Environment America in support of the nine-state, bipartisan Regional Greenhouse Gas Initiative (RGGI), which reduces greenhouse gas emissions in the Northeast and Mid-Atlantic; and the National Trust for Historic Preservation to address the $11.4 billion maintenance backlog at national parks across the US.
PAST CLIENTS + CAMPAIGNS: The Wilderness Society and Defenders of Wildlife are past Caplan clients. Her former clients include The Center of Anna Maria Island (nonprofit community center), A Life Story Foundation (ALS research/awareness nonprofit), IssueVoter (online tool for civic engagement), Binge Eating Disorder Association (BEDA), The Joyce Foundation (campaign against gun violence) and DCRally4Refugees.
NONPROFIT AND CORPORATE EXPERIENCE: Prior to launching her own business, Lauren counseled and provided communications strategy and support to a variety of organizations. She was Senior Media Relations Manager at the Partnership for Public Service, a nonprofit, nonpartisan striving for more effective government; Public Relations Manager at legal/executive recruiting firm, Major, Lindsey & Africa; Director of Marketing and Communications at disability nonprofit, United Cerebral Palsy (UCP); and Publicist for AMC Networks and brands—AMC, fuse, VOOM HDNetworks, WE tv—plus the IFC Center.
AGENCY EXPERIENCE: PR firm experience in New York City and Washington, DC spans various industries. At Hill+Knowlton Strategies, some clients were the US Marine Corps; tech giant, HP; and the Corporation for National and Community Service, a public service nonprofit and its annual Martin Luther King Day of Service. She also conducted food and beverage, retail and travel communications for HMSHost.
At Rubenstein, client highlights include BMW's Mini; the opening of the former Gilt restaurant at The New York Palace Hotel; and the South Beach Diet Cookbook.
EARLY CAREER + EDUCATION: Lauren began her career with former US Congressman Christopher Shays (CT-4). She has a Bachelor of Arts from Franklin & Marshall College with a double major in government and Spanish.