PR + COMMUNICATIONS
Lauren has 16+ years of public relations expertise, creating and implementing communications strategies to achieve goals for corporations, nonprofit organizations, trade associations, foundations, campaigns and events.
She defines brands and drives awareness, engagement and stakeholder support through traditional media relations (TV, print, online, radio, podcast), positioning, marketing communications and social media relations. Much of her work focuses on environment and sustainability, nonprofit and business communications.
CURRENT WORK: Lauren conducts media outreach for the American Apparel & Footwear Association (AAFA). She's also Campaign Director at Caplan Communications, where she conducts media outreach for The Wilderness Society (TWS), raising awareness about protecting human life (Gwich'in people), the environment and ecology from hazards and catastrophic consequences of drilling on the Coastal Plain of the National Arctic Wildlife Refuge in Alaska.
PAST CLIENTS + CAMPAIGNS:
NONPROFIT AND CORPORATE EXPERIENCE: Prior to launching her consulting business and joining Caplan Communications, Lauren counseled and provided communications strategy and support to a variety of organizations. She was Senior Media Relations Manager at the Partnership for Public Service, a nonprofit, nonpartisan striving for more effective government; Public Relations Manager at legal/executive recruiting firm, Major, Lindsey & Africa; Director of Marketing and Communications at disability nonprofit, United Cerebral Palsy (UCP); and Publicist for AMC Networks and brands—AMC, fuse, VOOM HDNetworks, WE tv—plus the IFC Center.
AGENCY EXPERIENCE: PR firm experience in New York City and Washington, DC spans various industries. At Hill+Knowlton Strategies, some clients include the US Marine Corps; tech giant, HP; and the Corporation for National and Community Service (CNCS), a public service nonprofit organization, which included CNCS' campaign for the annual Martin Luther King Day of Service. She also conducted food and beverage, retail and travel communications for HMSHost.
At Rubenstein, client highlights include BMW's Mini; the opening of the former Gilt restaurant at The New York Palace Hotel; and the South Beach Diet Cookbook. Lauren also served as a member of Rubenstein's Real Estate Team, supporting various real estate clients including The Faith Consolo Team at Douglas Elliman Real Estate.
EARLY CAREER + EDUCATION: Lauren began her career with former US Congressman Christopher Shays (CT-4). She has a Bachelor of Arts from Franklin & Marshall College with a double major in government and Spanish.